Our Difference
We deliver fresher flowers
To bring you the freshest flowers, we work closely with Australia's largest flower wholesalers and growers to source our flowers to order each day. This means they aren't sitting around for days and days in a shop, waiting to be bought. We also send our flowers in bud wherever possible, so that you can watch them bloom at home and enjoy them for longer.
We love the planet
Local demand for flowers can be very uncertain, which means approximately 1 in every 3 flowers destined for a local florist dies before being bought - that's a lot of waste! Because we source the vast majority of our flowers to order, we've been able to reduce our flower wastage to 3% or less. We also work with OzHarvest and Greenfleet Australia to offset over 500 tonnes of carbon emissions* generated from our day-to-day business operations each year.
*Based on FY23 figures.
We make stunning designs
When we started looking around, it felt like everyone was offering the same garish, brightly coloured bunches that lack soul and creativity. At Floraly, we pride ourselves in creating unique, seasonal flower arrangements, designed to inspire and bring joy to everyone who receives them. We find the creativity of arranging the flowers to be a meditative and enjoyable process in itself, and we hope you agree!
We believe gifting matters
We know that giving a gift is about more than what's inside the box. It's that feeling of joy knowing that someone is thinking of you - the excitement of being surprised, and the anticipation for what's inside that counts just as much. That's why we put extra effort into designing a full gifting experience, so they'll be smiling from the moment they receive the box, and keep smiling weeks later.
We believe in transparency
The big flower companies are old and outdated, so we wanted to make sending flowers through our site as easy as possible, and you won't find any cheesy upsells like teddy bears and balloons. No hidden fees. Just awesome, fresh flowers, gifts and plants!
While we aim to be perfect, flowers are unpredictable by nature, and occasionally we fall short of our goal (though we'll keep trying!). Our Happiness Guarantee means we stand behind our product and experience. Not completely satisfied? Contact us and we’ll make it right!