floraly team photo

We’re on a mission to become Australia’s most loved, most sustainable flower gifting company. We’re also here to change the way you receive flowers. At Floraly, we’re all about the journey ‘from bud to bloom’, which means we send you flowers while they’re still in bud, so they bloom in your home and last longer. We only source flowers after you order them, which saves waste and ensures you receive the freshest flowers possible.


As featured in

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Better Homes and Gardens Logo Jetstar Logo
Startup Daily logo Concrete Playground Logo
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Channel Nine Logo Time Out Logo
Better Homes and gardens Logo Jetstar Logo
startup daily Logo concrete playground Logo
Broadsheet Logo Pedestrian TV Logo
Junkee Media Logo Eat Drink Play Logo

Giving Back

We are also passionate about people and the planet. We’ve partnered with OzHarvest so that every bunch of flowers sold buys a meal for somebody who needs it. We also work with ClimateCare to offset the carbon emissions generated from our operations, and to give you the option at checkout to offset your own order. Visit climatecare.org for more information about how we offset our carbon emissions. 

Cutting Down On Waste

Uncertain demand means one in every three flowers destined for a local florist die before being bought. That’s a lot of waste! What’s worse, the ‘big gun’ online flower giants simply forward bouquet orders on to a local florist, while taking a huge cut. Because we source our flowers only after you’ve made a purchase, we've reduced our flower waste by up to 90%. 

Supporting Local Growers

We’re passionate about supporting Australia’s amazing local flower growers – from Victorian tulips, Queensland sunflowers, NSW lilies and Banksias from WA. Not only does buying local support our farmers, it also means fresher flowers that last far longer than imported ones.

Meet The Team

Stefan Muff
Stefan has a proven record of success as a serial entrepreneur, starting and scaling a number of multi-million-dollar e-commerce businesses in Australia and the UK. In addition, he is a co-founder of startup accelerator Idea Crunch, which focuses on replicating successful business models from overseas that don't yet exist locally.
Tristan Sender
CEO, Co-Founder
A passionate and innovative leader who loves building businesses, Tristan is the former CEO of GoGet, scaling it from a small startup into Australia’s largest carshare company. His extensive experience is now focused on growing Floraly into Australia’s most loved flower gifting company.
Alec Ramsey
Alec is an energetic leader with a focus on strategic positioning, branding and early stage growth. He is the co-founder of a number of multi-million-dollar businesses as well as startup accelerator Idea Crunch, and believes strongly in shaping environmentally and socially sustainable practices while actively promoting equality in the workplace.
Jaimee Vilela
Head of Growth
A senior marketing leader with over a decade of experience spanning retail, startups and digital content publishing, Jaimee's focus is on finding creative ways to drive growth. She's a customer-first thinker with a passion for innovation, brand design, and building high-performing teams.
Matt Barker
Head of Operations
Matt is experienced in leading cost efficient operations through high performance team-building and process improvement. He is focused on streamlining all parts of Floraly's operations - from supply-chain logistics and our flower sourcing process, through to order fulfilment.
Paris Majam
Operations Exec
Paris is an innovative and efficiency-focused operations leader who thrives working in the fast paced environment that is Floraly's fulfillment centre. She oversees our ever-growing team of florists to uphold our quality standard and design ongoing process improvements.
Leah Bryant
Lead Florist
Leah is well versed in the art of spreading joy through floristry. Proactive and adaptable with a keen eye for design, she is responsible for crafting our seasonal bouquets and training our florists to create Floraly's signature arrangements.