Since starting Floraly in 2019, we’ve sold over 800,000 flowers to 40,000 customers, and have received over 1,000 five-star reviews. We’re now looking to grow further and faster - and that’s where you come in! 

Our investment offer to buy shares in Floraly is now open, for a limited time, with $345k already raised in the first 72 hours. Whether you're new to the investing game or already have a budding portfolio, now everyone has a chance to invest in our mission to become Australia's most loved, most sustainable flower gifting company. 

If you’re a keen bean investing machine with $250 or more to spare, you can officially become an investor in our business thanks to our crowdfunding equity raise via the Birchal platform. Find out more at Birchal now. This offer is available till November 4, so get in quick.

CSF Warning: Always consider the general CSF risk warning and offer document before investing.

Love what we do?
Invest in Floraly through our crowdfunding campaign
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As featured in

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Channel Nine Logo Time Out Logo
Better Homes and gardens Logo Jetstar Logo
startup daily Logo concrete playground Logo
Broadsheet Logo Pedestrian TV Logo
Junkee Media Logo Eat Drink Play Logo

Our Journey

We’re on a mission to become Australia’s most loved, most sustainable flower gifting company. We’re also here to change the way you receive flowers. At Floraly, we’re all about the journey ‘from bud to bloom’, which means we send you flowers while they’re still in bud, so they bloom in your home and last longer. We only source flowers after you order them, which reduces flower waste by up to 90% and ensures you receive the freshest flowers possible.

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Meet The Team

Stefan Muff
Stefan has a proven record of success as a serial entrepreneur, starting and scaling a number of multi-million-dollar e-commerce businesses in Australia and the UK. In addition, he is a co-founder of startup accelerator Idea Crunch, which focuses on replicating successful businesses from overseas that don't yet exist locally.
Tristan Sender
CEO, Co-Founder
A passionate and positive leader, Tristan is the former CEO of carshare giant GoGet, and brings extensive management experience in operations, marketing and business development within entrepreneurial companies. He is focused on making Floraly Australia’s fastest growing and most loved flower gifting service.
Alec Ramsey
Alec is an energetic leader with a focus on strategic positioning, branding and early stage growth. He is the co-founder of a number of multi-million-dollar businesses as well as startup accelerator Idea Crunch, and believes strongly in shaping environmentally and socially sustainable practices while actively promoting equality in the workplace.
Jaimee Vilela
Head of Marketing & Growth
Senior marketing leader with 12 years’ experience spanning retail, startups and digital content publishing. With a consistently entrepreneurial approach, Jaimee's focus is on finding creative ways to drive growth. She's a customer-first thinker with a passion for innovation and building high-performing, multi-disciplinary teams.
Matt Barker
Head of Operations
Matt is a highly resilient manager, experienced in leading cost efficient operations through high performance team-building and process improvement. He is focused on streamlining all parts of Floraly's operations from supply-chain logistics and our flower sourcing process, through to order fulfilment.
Paris Majam
Operations Exec
Paris is an efficiency-focused operations leader that loves the energy that comes from working in a fast paced environment. She's great at motivating her team to get things done on time, and always got a mixed punk / metal playlist going. Catch her unawares and you might even hear a few bars of Harry Styles.
Leah Bryant
Lead Florist
Leah absolutely loves all things flowers. With a fantastic eye for design, she's always got her nose in one flower or another and absolutely loves being asked to put together the perfect bouquet for a special event (or just-because!).